Cruse Tradition

branding, packaging

Cruse Tradition


Curiouser and curiouser.

After 13 years and dozens of labels, you would think it’d be hard to up the ante for the Cruse Wine Company. But when winemaker Michael Cruse decided to release a pair of traditionally crafted sparkling wines, we were more than up for the challenge.

Building on the same image-dominant label format as his OG still wines and pet-nats, we dialed up the intrigue with surreally collaged landscapes dominated by oversized figures and replaced the random bursts of color with precise neon stripes. The result is Cruse Tradition—a handsome pair of California sparkling wines that set a bold new direction for the Cruse Wine Company.

cruse tradition_family


  • Branding
  • Packaging

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