Modern Hen

_____

Break away from the conventional.

Millennials have been hit hard by current unemployment levels, so they are drinking smarter. They spend wisely and express their individuality by breaking away from larger, conventional brands. We developed the name and brand “Modern Hen” to go along with their busy, casual lives—filled with work, friends and entertaining. It’s a brand that’s meant to introduce today’s young nesters to Bordeaux-styled wine—and to help them feel like smart shoppers who are saving money. Like its namesake mascot, today’s modern hen works smartly and enjoys a smile at the end of her day.

Scope

• Brand Concept & Naming
• Branding
• Packaging
• Illustration
• Photography

Press

• The Dieline »
• Lovely Package »

Related Projects

• Metal & Nettle »
• Stave & Hoop »
• Sun Salutation »

Let’s get together and break some conventions. Say hello »