Four Virtuesbranding, packaging, print
Turning up the volume.
Because 71% of wine consumers make their purchasing decisions in the wine aisle, it’s critical to quickly capture attention. So when The Rutherford Wine Company commissioned us to help launch their newest brand—Four Virtues—shelf pop was our primary goal. Rather than solve this challenge with a modern, image-dominant label, we saw an opportunity to take a different approach and turn up the volume of the traditional wine label.
- Case Shippers