3 Howls Distillery

branding, interactive, packaging

3 Howls Distillery

3 Howls Distillery


Teach an old dog new tricks.

Force & Form was commissioned to create an idiosyncratic brand identity for a new distillery, one that could blend Old World traditions with the creative vibe of Seattle’s SODO district. We named, branded and packaged the distillery “3 Howls” as an homage to a British legend. As the tale goes, Hell’s hound howls 3 times before dragging revelers to the Underworld. The dog’s color varies from village to village, from victim to victim—but their fate remains the same. While 3 Howls’ spirits won’t drag you to hell, they are attracted to revelers.


  • Brand Concept & Naming
  • Branding
  • Logo
  • Packaging
  • Illustration
  • Photography
  • Copywriting
  • Website Development

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