3 Howls Distillery

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Teach an old dog new tricks.

Force & Form was commissioned to create an idiosyncratic brand identity for a new distillery, one that could blend Old World traditions with the creative vibe of Seattle’s SODO district. We named, branded and packaged the distillery “3 Howls” as an homage to a British legend. As the tale goes, Hell’s hound howls 3 times before dragging revelers to the Underworld. The dog’s color varies from village to village, from victim to victim—but their fate remains the same. While 3 Howls’ spirits won’t drag you to hell, they are attracted to revelers.

Scope

• Brand Concept & Naming
• Branding
• Logo
• Packaging
• Illustration
• Photography
• Copywriting
• Website Development

Press

• Lürzer’s Archive »
• Branding: Distilled »
• The Dieline »
• Packaging of the World »
• Creative Bloq »

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