3 Howls Distillery
branding, interactive, packaging3 Howls Distillery


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Teach an old dog new tricks.
Force & Form was commissioned to create an idiosyncratic brand identity for a new distillery, one that could blend Old World traditions with the creative vibe of Seattle’s SODO district. We named, branded and packaged the distillery “3 Howls” as an homage to a British legend. As the tale goes, Hell’s hound howls 3 times before dragging revelers to the Underworld. The dog’s color varies from village to village, from victim to victim—but their fate remains the same. While 3 Howls’ spirits won’t drag you to hell, they are attracted to revelers.
Scope
- Brand Concept & Naming
- Branding
- Logo
- Packaging
- Illustration
- Photography
- Copywriting
- Website Development


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