Women drinkers account for about 60% of the wine sold in the United States and are increasingly savvy wine consumers. They generally do not rely on ratings and tend to choose brands on visual cues such as color, bottle shape and label design. Sun Salutation needed its identity to appeal to this young, hip, knowledgeable and feminine consumer. Inspired by French and Italian Art Deco cosmetics packaging, the result is bold, vibrant and fashion-forward. Sculpted embosses appeal to our sense of touch, diamond patterns hint at movie star glamour and the golden yellow hues confidently speak across the aisle on a crowded shelf.