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Mumm Napa Flavor Profile Neckers

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Mumm Napa Flavor Profile Neckers

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Enlighten your palette.

While a premium label alone may attract a first-time buyer, good point of sale collateral can seal the deal. Eschewing the low-end connotations of a coupon, these neckers embrace the vernacular appeal of a gift tag. Assisting in the point of purchase decision, they educate consumers about the flavor profiles of Mumm Napa’s three core sparkling wines: Brut Prestige, Brut Rosé and Cuvée M. They seduce and enlighten, and further contribute to Mumm Napa’s premium brand positioning.

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