Mumm Napa Flavor Profile Neckersprint
Enlighten your palette.
While a premium label alone may attract a first-time buyer, good point of sale collateral can seal the deal. Eschewing the low-end connotations of a coupon, these neckers embrace the vernacular appeal of a gift tag. Assisting in the point of purchase decision, they educate consumers about the flavor profiles of Mumm Napa’s three core sparkling wines: Brut Prestige, Brut Rosé and Cuvée M. They seduce and enlighten, and further contribute to Mumm Napa’s premium brand positioning.